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Max Schubert was a pioneering Australian winemaker that is most
famous for the Penfolds Grange wines that are highly prized
around the world.
Schubert grew up in the wine growing region of the Barossa Valley
and went to work at the Penfolds winery as soon as he finished
school. His first job in 1930s was as a messenger boy and farmhand,
doing whatever odd jobs needed doing around the winery.
His dedication to the job was recognized by the likes of Leslie
Penfold-Hyland and the young Schubert moved up the ladder, becoming
manager and winemaker at Magill.
Max Schubert traveled to Europe in 1950 to learn how to make
wine as good as the reds that were coming out of Bordeaux in
France. Schubert learned much from the respected winemaker Monsieur
Christian Cruse and soon brought that knowledge back to Australia.
"I was fortunate to be taken under the wing of Monsieur
Christian Cruse, one of the most respected and highly qualified
wine men of the old school of France at that time, and he afforded
me, among other things, the rare opportunity of tasting and
evaluating Bordeaux wines between forty and fifty years old
which were still sound and possessed magnificent bouquet and
flavor." Max
Schubert
The first experimental Grange was produced in 1951 and was much
criticized. Just 160 cases of the wine was produced and it was
not released commercially. The first bottles of Penfolds 1951
Grange now fetch many thousands of dollars at wine auctions
around the world.
Schubert continued to experiment and ignored the harsh criticism
that he received from friends, colleagues and even the Penfolds
company. He ignored the company's request to stop producing
Grange Hermitage as he believed in what he was doing. One of
the few supported of what Schubert was doing at the time was
Jeffrey Penfold-Hyland.
The innovative winemaker soon perfected his methods and slowly
won the support of critics. Penfolds Grange went to win countless
awards and become one of the world's finest wines.
"As the earlier vintages matured in bottle and progressively
became less aggressive and more refined, people generally began
to take notice, and whereas previously it had been all condemnation,
I was now at least receiving some praise for the wine."
Max
Schubert
It was called "Penfolds Grange Hermitage" up until
1989, when the wine was simply called "Penfolds Grange".
Syrah
or Shiraz was referred to as Hermitage in Australia at the
time.
The official Penfolds website biography of Max Schubert also
credit the Australian master winemaker with "innovations
such as the use of plastics, refrigeration, pH control and cold
stabilization of white wines have also had effect on the wider
winemaking community."
Max Schubert received many awards for his services to the Australian
winemaking industry, including the Member of the Order of Australia
(AM), but it was the outstanding wines that he produced that
received more awards and acclaim.
Schubert died at his home in Adelaide in 1994 at the age of
79.
Read Max
Schubert Quotes and Sayings
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